Nick Jonas and John Varvatos Were so Inspired by a Trip to Mexico They Launched Their Own Tequila Brand
This is “life as it should be.”
The Jonas Brothers may be back together, but that hasn’t stopped Nick Jonas from keeping his solo ventures going strong — and his latest might be his tastiest yet.
In partnership with fashion designer John Varvatos, the youngest JoBro launched a premium tequila line called Villa One. Aptly named after the villa in Mexico where Jonas and Varvatos were vacationing, the two joined forces with Master Distiller Arturo Fuentes, “the godfather of tequila,” and Stoli Group to bring that taste of Mexico to the masses.
“When we brought our friends together over tequila in Mexico, we learned that we share the same values — enjoying time with friends and family, old and new, one glass at a time,” Jonas said.
And when it comes to taste, Villa One stands its ground with the best in its three different varieties including Silver, bottled upon production with a long, smooth finish; Reposado, aged six month with a full, oaky flavor; and Añejo, aged for 18 months with a hint of dark chocolate. The 80-proof bottles retail between $49.99 and $59.99 and will be rolling out across the country over the coming months.
When it comes to collaborating, this isn’t Jonas and Varvatos' first rodeo. The two have paired up for a number of inspired projects including a series of fragrances, clothing, and the Amazon Prime documentary “Chasing Happiness.”
“The experience Nick and I have shared in creating the Villa One spirit has been incredible,” Varvatos, whose brand will be celebrating its 20th anniversary next year, said. “We believe the Villa One bottle mirrors the ‘life as it should be’ mentality of celebrating good times with family and friends.”