By Alison Fox
Updated March 05, 2020

Women that are known for their talent, inspiring energy, and are just all around #goals sparked our curiosity the most in 2019, according to Google.

According to data shared with Travel + Leisure by the search engine, — just in time for International Women’s Day — people in the U.S. were most interested in learning about dynamic women like Serena Williams and Taylor Swift.

Williams, the most searched for athlete, was followed by soccer player Alex Morgan and her own sister, Venus Williams. For musicians, searches for Lover singer Swift were followed by searches for fellow artists Selena Gomez and Nicki Minaj. 

One of the top searched for female directors was Greta Gerwig, who had a big year with her movie Little Women. She came in second to actress and director Olivia Wilde, who took airlines to task in 2019 for censoring her film, Booksmart. Melina Matsoukas, who directed Queen & Slim was the third most searched for director.

When it came to having a laugh, Google users were searching for comedian Awkwafina above anyone else, followed by Tracey Ashley and Amy Schumer. 

For books by women,  the iconic wizarding story Harry Potter came in on top (incidentally, writer J.K. Rowling was the second most searched for women author last year), as well as Margaret Atwood’s Handmaid's Tale (the third season of the Hulu series aired in 2019).

Olivia Wilde and Serena Williams
Credit: Emma McIntyre/Getty Images for MAKERS; Dia Dipasupil/Getty Images

Besides powerful women, Google said users also wanted to know things like the first woman to… run for president, win a Nobel prize and vote. On a lighter note, searchers wanted to know who the first women to dunk in the WNBA was (it was Lisa Leslie in 2002, fyi). 

According to Google, searches around “songs about girl power” hit an all-time high in America last year and searches about women's empowerment increased by more than 330 percent since 2004. And in a sign of the times, people looking for women in tech increased by a whopping 860 percent since 2004.

These are the most searched for women in the U.S. last year, according to Google.


  1. Serena Williams
  2. Alex Morgan
  3. Venus Williams
  4. Candace Parker
  5. Lolo Jones


  1. Awkwafina
  2. Tracey Ashley
  3. Amy Schumer
  4. Ms Pat
  5. Tiffany Haddish


  1. Olivia Wilde
  2. Greta Gerwig
  3. Melina Matsoukas
  4. Angelina Jolie
  5. Lena Waithe


  1. Taylor Swift
  2. Selena Gomez
  3. Nicki Minaj
  4. Jojo Siwa
  5. Lady Gaga


  1. Toni Morrison
  2. J.K. Rowling
  3. Emily Dickinson
  4. Jane Austen
  5. Molly Bloom

Books by Women

  1. Harry Potter
  2. Handmaid's Tale
  3. The Outsiders
  4. Pretty Little Liars
  5. Vampire Diaries


  1. Sara Carter
  2. Alison Morris
  3.  Laura Bassett
  4. Kathy Scruggs
  5.  Charlotte Long


  1. Donatella Versace
  2. Coco Chanel
  3. Diane Von Furstenberg
  4. Betsey Johnson
  5. Vera Wang