The Frieze Art Fair Is Coming to Los Angeles for the First Time This Weekend
The London-born fair prepares to make a West Coast splash.
L.A.’s art scene has always played second fiddle to its most celebrated cultural export (Hollywood movies), but in the past few years the city’s flourishing and diverse community has come into its own.
This weekend, L.A.'s newfound status as a global arts hub will be front and center, as L.A. hosts not one but six different air fairs, four of which are popping up for the first time.
The buzziest of the bunch: Frieze Los Angeles, the West Coast debut of the London-born art fair. Taking over a back lot of Paramount Pictures Studio, the first-time L.A. fair will draw 70 blue-chip galleries, including Gagosian, David Zwirner, and Marian Goodman. Look out for solo presentations by artists like Doug Atiken and Wayne Thiebaud; site-specific installations by prominent local artists like Paul McCarthy, and Lisa Anne Auerbach; and talks by art world heavyweights Maja Hoffmann (Luma Foundation), Frank Gehry, and Hans Ulrich Obrist (Serpentine Galleries).
Frieze’s launch coincides with the 10th anniversary of Art Los Angeles Contemporary, which returns to the Barker Hangar at the Santa Monica Airport, and newcomer Felix LA, which is popping up inside private suites and bungalows at The Hollywood Roosevelt. The vision of L.A. art collector and former Disney executive Dean Valentine, the inaugural event is inspired by the short-lived Gramercy International Los Angeles art fair at the Chateau Marmont in the mid-90s. There will be 40 exhibitors from L.A. and beyond, in addition to more unconventional programming such as astrological readings, burlesque shows, and stand-up comedy.