T-Mobile Data Stash
Credit: T-Mobile

T-Mobile just announced the latest in a recent string of attacks on the service-chokehold enforced by most mobile carriers: a “Data Stash” service allowing users to rollover unused data each month.

With this new guarantee from the self-proclaimed “Un-carrier,” you won’t lose unused data at the end of a preset 30-day period. Instead, leftover data accumulates in your personal stash—there for when you need it most.

This system also makes it possible to budget your data: so listen up, travelers! Planning a long getaway? Save those gigabytes a little at a time, so you have all the data you need for the trip.

Data Stash is a serious blow to T-Mobile’s competitors, who have long-profited from overage charges and confiscated, unused data.

The face of the carrier, CTO Neville Ray, may not be conventional: but he knows exactly what it takes to disrupt the status quo. Clearly, there’s a new contender in the ring, and AT&T and Verizon better be ready to defend their corners.

Melanie Lieberman is the Editorial Projects Assistant and a member of the Trip Doctor News Team. You can follow her on twitter at @LittleWordBites.