We're all #WaitingtoCO.

By Stacey Leasca
May 13, 2020
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The Colorado Tourism Office (CTO) is encouraging you to dream a little about your next visit to the Centennial State while quarantining at home.

In May, the tourism office announced it is encouraging out-of-state visitors to delay any trips to the state until the time is right. But it still wants travelers to celebrate the state by reliving their Colorado travel memories.

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“I think there certainly is a wish among practitioners of tourism that there will be travelers this summer,” Cathy Ritter, director of the CTO, told Fox31. “Those may be in-state travelers. There may be other conditions that happen that make it impossible to invite travelers back into our state.”

In the meantime, the CTO has launched a new campaign, #WaitingtoCO. According to the office, the campaign is “designed not to attract visitors to the state, but rather keep them pining for Colorado from the safety of their homes.”

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To get involved, all you need to do is share your pretend Colorado travel moments on social media using the hashtag #WaitingtoCO. Selected images will be shared on the campaign’s landing page as well as on the office’s Visit Colorado Facebook page and Instagram.

Need a little inspiration on what you can create at home? Check out a few of the posts already shared on the tourism office’s page.

“When you gotta ride and you can’t go outside...your parents build you a trainer.”

“Dreaming of camping and dipping our toes in a mountain lake.”

“From bouldering on a fireplace to pitching a tent in their living room - people are finding creative ways to "Colorado" at home.”

“Throughout this campaign, we’ll be using our remarkable state as a verb, as in ‘Waiting to Colorado!’ and ‘Waiting to CO!’” Ritter said in a statement. “For now, we hope our message keeps Colorado top of mind as a beloved vacation destination. We also hope it gives all of those who yearn for Colorado a fun outlet for expressing what they plan to get out and do when the time is right.”