Colorado Wants You to Stay Home and Share Your Favorite Memories of the State (Video)
We're all #WaitingtoCO.
The Colorado Tourism Office (CTO) is encouraging you to dream a little about your next visit to the Centennial State while quarantining at home.
In May, the tourism office announced it is encouraging out-of-state visitors to delay any trips to the state until the time is right. But it still wants travelers to celebrate the state by reliving their Colorado travel memories.
“I think there certainly is a wish among practitioners of tourism that there will be travelers this summer,” Cathy Ritter, director of the CTO, told Fox31. “Those may be in-state travelers. There may be other conditions that happen that make it impossible to invite travelers back into our state.”
In the meantime, the CTO has launched a new campaign, #WaitingtoCO. According to the office, the campaign is “designed not to attract visitors to the state, but rather keep them pining for Colorado from the safety of their homes.”
To get involved, all you need to do is share your pretend Colorado travel moments on social media using the hashtag #WaitingtoCO. Selected images will be shared on the campaign’s landing page as well as on the office’s Visit Colorado Facebook page and Instagram.
Need a little inspiration on what you can create at home? Check out a few of the posts already shared on the tourism office’s page.
“When you gotta ride and you can’t go outside...your parents build you a trainer.”
“Dreaming of camping and dipping our toes in a mountain lake.”
“From bouldering on a fireplace to pitching a tent in their living room - people are finding creative ways to "Colorado" at home.”
“Throughout this campaign, we’ll be using our remarkable state as a verb, as in ‘Waiting to Colorado!’ and ‘Waiting to CO!’” Ritter said in a statement. “For now, we hope our message keeps Colorado top of mind as a beloved vacation destination. We also hope it gives all of those who yearn for Colorado a fun outlet for expressing what they plan to get out and do when the time is right.”