Every December, British Airways tries to create some magic.
To kick off the airline’s 100-year anniversary in 2019, British Airways began its BA Magic 100 project. Over the next year, the airline intends to perform 100 acts of kindness, starting with a holiday escape for four deserving children.
Earlier this month, British Airways flew four children and their parents to New York City for three days, modeled after Kevin McAllister’s romp through Manhattan in “Home Alone 2: Lost in New York.”
The group was comprised of children who were nominated by friends or family for overcoming adversity this year. They have all had to face tough problems in 2018, including losing their homes, the death of a family member or a dire health diagnosis. Parents were invited on the trip, too.
The trip started by meeting singer Pixie Lott who announced that the group would be flying to New York City for a Christmas escape. They boarded their VIP flight in “Kevin Class.” They had the entire upper deck of a Boeing 747 to themselves, complete with Christmas decorations and lights.
Once they arrived in New York, the celebrations went up a notch. The group stayed at The Plaza Hotel and, in a move reminiscent of the Home Alone movie, were shown to the Presidential Suite by a Donald Trump impersonator. There, they ate ice cream like Kevin McAllister and got to jump on the beds. They went ice skating in Central Park, toy shopping at FAO Schwartz and saw a Rockettes show at Radio City Music Hall.
The group eventually made their way down to Times Square where they saw their names on a marquee and a holiday greeting from Dr. Who star Jodie Whittaker.
“New York is a magical destination to visit at Christmas whether you are a child or an adult, so it was the perfect place to stage our most ambitious BA Magic surprise yet,” Alex Cruz, CEO and Chairman of British Airways, said in a statement. “As our films reveal, the children have had to cope with very challenging circumstances and their stories are moving and inspiring in equal measure. We wanted to give them and their parents a magical start to Christmas they will never forget.”
If this is just the beginning of the magic, we can’t wait to see what BA does next.