Bill Murray's New 'Bill-bottoms' Are Making Golf Fashion Cool Again
Anyone who has long bemoaned the disappearance of disco fashion — with its platform shoes, statement earrings, and of course, bell-bottoms — might soon be appeased, thanks to Bill Murray.
The comedian, of “Caddyshack” and “Ghostbusters” fame, is aiming to bring back the trend of bell-bottomed pants with his newly minted “Bill-Bottoms.”
Murray debuted the spectacularly colorful throw-back at PGA Tour’s annual celebrity pro-am Wednesday, and his golf attire company — yes, he has one of those — is currently crowdfunding for the style through Betabrand.
William Murray Golf sells everything from polos to hats to divot sets, but the Bill-Bottoms are more eccentric than many of the other items available, engendering the idea of a crowd-funding campaign.
“William Murray Golf wants to sell as much golf stuff as they can, but for ideas [like bell-bottoms] that are a little more out there, more experimental, the cost to perform that experiment is profound,” Chris Lindland, founder and CEO of Betabran told Adweek. “By performing this test on Betabrand, where the crowdfunding mechanism will give them confidence, they can make more.”
Murray himself is no stranger to taking fashion risks on the golf course. Whether sporting mutton chops or board shorts, Murray doesn't just stick to the usual golf attire.
His wild style and comedic antics on the course have drawn some criticism. Former Vice President Dan Quayle reprimanded Murray after the comedian told the politician to “Hurry up!” on the course. Golfworld penned an impassioned defense of Murray and his presence at the pro-am, calling his authenticity an asset.
“The reason Bill Murray is Bill Murray is, well, there’s only one Bill Murray. His actions were extensions of his own unique character,” Joel Beall wrote for Golfworld. “It gave his theater-on-the-grass authenticity, but also made it hard to replicate.”