It’s tricky to make an in-flight safety video that people will actually pay attention to. It’s...tricky, tricky, tricky. But, it looks like Air New Zealand has it all figured out thanks to a little help from everyone’s favorite ‘80s rap group.
On Monday, the airline released its new safety video, a spoof on the Run DMC song “It’s Tricky” and “In the Neighborhood" by Sisters Underground.
The video features famous Kiwis, including actor Julian Dennison and musicians Kings, Theia, and Randa. More than 30 local groups — including a Wellington dance studio, a volunteer fire brigade from Otago and a rhythm gymnastics club — took part in the filming as well. The shoot also features Air New Zealand cabin crew, pilots, engineers, loaders and Dunedin Airport staff.
This is the 18th video that Air New Zealand has made since 2009. This particular video was filmed all around New Zealand including Auckland, Wellington, Dunedin, Balclutha, Hokitika and Naseby in Central Otago. It marks the largest safety video Air New Zealand has made to date, with more than 600 people in the cast.
To rock the rhyme, the writers of the safety video song had to alter a few of the time-worn travel phrases frequent fliers have grown to love. For example, instead of hearing assurance that “oxygen is flowing,” the video raps: “Don’t worry if the bag doesn’t inflate, it flows like magic.”
Fair warning for jetsetters: After watching this video, you may be humming the catchy tune throughout the rest of your flight.