By Andrea Romano
December 03, 2019
RebeccaAng/Getty Images

The days of “What happens here, stays here” may be numbered in Las Vegas.

According to USA Today, the famous tagline for the city of Las Vegas may change soon. In the past, the line was used in advertisements as a tongue-in-cheek encouragement for tourists to let loose and be a little bit “bad” while they’re in Sin City.

The original “What happens here, stays here” slogan was released in 2003 in collaboration between the Las Vegas Convention and Visitors Authority and R&R Partners, USA Today reported.

The new, proposed tagline is similar, but a slightly different tone. The line will most likely be changed to “What happens here only happens here,” USA Today reported. According to the Las Vegas Review-Journal, the slogan was softly unveiled at an Aerosmith concert at the Park Theater on Nov. 19.

The band will reportedly be featured in the new ad campaign featuring the slogan. At the concert, Aerosmith’s lead singer, Steven Tyler, lead the crowd in a call-and-response, saying, “When I say, ‘What Happens Here,’ you say, ‘Only Happens Here’,” according to the Las Vegas Review-Journal.

Aerosmith posted a teaser on their Instagram about creating “the next big thing” for the city. Shania Twain and Lady Gaga’s band leader, Brian Newman, also posted teasers, according to the Las Vegas Review-Journal.

According to Aerosmith’s (and other entertainer’s) Instagram posts, there will be a big reveal on Jan. 26, 2020.

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