This beach, which runs the length of the Tulum, is open to the public. It’s absolutely gorgeous here—after all, it is the area’s main attraction. Tulum’s famous Mayan ruins are located on the northern end of the beach, and many will spend a morning at the ruins and the afternoon on the beach. Further south, you’ll find hotels located along the beach, but even if you’re not staying at one of them (the best include Papaya Playa, La Nomade, and Casa Malca), most of them have cabanas that you can use for a minimum fee. It’s easy to spend the day here, whether you’re lounging in the sand or hopping around the hotel bars.