Sugar Beach, A Viceroy Resort
The 100-acre Jalousie Plantation, skirting a sleepy stretch of sand, was always lovely. And the location, wedged between the towering Pitons—a UNESCO World Heritage site—was second to none. But when British pub baron Roger Myers put $100 million into a rebranding by Viceroy, he raised the bar on an island already known for luxury. The result: 78 bleach-white rooms and 42 hillside villas built with kiln-dried Central American hardwoods and filled with indigenous art; a tree-house spa made by a Rastafarian craftsman using 900-year-old Carib Indian techniques; and old-world uniforms for the staff (prim white cotton dresses for the housekeepers; top hats for the bellmen). The area’s star attractions? Hundreds of triggerfish and clown shrimp that live in the nearby Anse de Pitons bay; plumb the azure waters with a diving lesson from the resort’s longtime instructor, Cocoa Puffs.