ZucZug

ZucZug

Designer Wang Yiwang of unisex label Cha Gang founded Zuczug in 2002, with the aim of creating beautiful, simple and natural garments with interesting twists on traditional construction. Zuczug allows men and women to express their style and individuality without sacrificing comfort. ZucZug is famous for giving irreverent, cheeky nods to Chinese culture in a cool, wearable ways. One famous example is the former ‘”Vegetable Market” collection, which caused a playful stir with prints of traditional Chinese food ingredients like eggplants and butchered cuts of pork.

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