Located in the Gaslamp Quarter, The Keating Hotel is the first hotel designed by Italian auto house, Pininfarina (designer of Ferrari and Maserati). Built in 1890, the stark Romanesque exterior gives the hotel an old world feel, but the interior has minimalist Italian furniture, bright red accents. The loft-like rooms have exposed brick walls and marble bathrooms, and each comes with lavish amenities like goose down duvets, LaVazza espresso machines, custom robes, and HD entertainment systems by Bang & Olufsen. The Merk and Krust are two on-premise, Italian-inspired eateries. Some rooms feature Pininfarina-designed “morphesis” whirlpool tubs.