Farmers & Friends
Husband-and-wife team Joel and Begga started this clothing and design brand in 2005, and their flagship store is located in Reykajvik’s Fishpacking District. Displays of antique sundries complement their regularly evolving collection of woolen knits and form-fitting pants. Their swatch book of grays and browns marries well with the store’s old wooden showcases and sleek concrete flooring. Expect lots of Nordic prints, natural fabrics, and countless outerwear accessories, like a corduroy-lined cape and a mohair scarf. Founder Joel also plays a mean horn and it's well worth tracking down his solo album.