Women’s clothing designer Tamara Catz moved to Maui with her husband, surfing champion Francisco Goya, and began designing her own lines in 2000. After success selling to department stores and boutiques, Catz opened her first shop in Paia in 2005. The store carries her own designs, including sundresses, beachwear, and an ultra-stylish bridal line. Catz is known for her signature hippie-chic look, and many of her pieces are romantic and flow easily, making her popular among the chic island set. The store’s sample sale, often held in December, offers discounts on her designer looks.