Jam-packed with both tourists and neon, this famous area may be the city's most frenetic and chain-store heavy, but it's also becoming a worthwhile stop for architecture aficionados. Originally Longacre Square—named after the London thoroughfare—this spaghetti junction of streets received its legendary name in 1904 when the New York Times opened a new headquarters here. (Modeled after Giotto's Campanile in Florence, that building is now home to the world's most famous New Year's ball.) And while the area has long been cleaned up and Disneyfied, interesting architectural creations are now coming to life, like the new Times building at 8th Avenue and 40th Street, designed by Renzo Piano. Still, this area is the anchor for Broadway's Great White Way, so always expect teeming, photo-snapping throngs.