Pure Maui, a luxury travel agency, assists clients in planning customized vacations. The company has a selection of more than 25 private residences, ranging from an eight-bedroom estate on the beach to a bungalow with a private pool. Agents can also assist with an itinerary of activities and services, including a personal chef and surfing and scuba diving lessons. Clients are matched with a “trip host” (concierge), who prepares outings and acts as a guide. Past celebrity guests have included Matt Damon and Jennifer Garner.