Morrell & Company
Located inside Rockefeller Center, New York institution Morrell & Company stocks some 2,500 wine and spirits. The shop has been at the same location since 1947, and in the mid 1970’s, it became the first New York wine merchant to publish catalogues, now seasonal, with its own tasting notes. Senior wine advisor Peter Morrell constantly searches for new wines and wine regions, resulting in the store’s constantly evolving selection of bottles, which are priced from $7.99 and up. An adjacent wine bar and café serves more than 100 wines by the glass.