East London hipsters have long known that this fashion oasis in the heart of Shoreditch is the place to be. Billed as an alternative luxury store, shoppers pick up Celine and Wendy Nichol; J.W. Anderson. Some will covet the luxe handbags by Deadly Ponies while others will return for the pop-up yoga studio. Head downstairs where you’ll find mats, candles, and find-yourself-music.