In 2011 the House of Gucci, one of the most globally successful Italian luxury fashion brands, decided to celebrate its 90th birthday by opening a museum paying homage to its nine decades of quality craftsmanship. The rotating collection is housed in 13th century Palazzo della Mercanzia, which overlooks historic Piazza della Signoria; three floors of sleek, contemporary exhibition space track the life of the company from its roots to the present day. Permanent exhibits include items from the core luggage collections, handbags, jewelry, scarves, accessories, interpretations of the iconic double G logo, fabulous red-carpet frocks worn by Hollywood A-listers, and more. Then there's the dazzling 1979 Cadillac Seville, its interior and soft roof upholstered in Gucci logo fabric. Once you are through, the stylish ground-floor bookshop, cafe, and restaurant provide refreshments and close-up views over Piazza della Signoria.