Although it has been joined by sister hotels in Rome and Capri, JK Florence remains the prototype for this small, luxury boutique brand. Occupying a tall, handsome townhouse on now spruced-up Piazza Santa Maria Novella, it feels fresh and on-trend in spite of more than 10 years of activity; its suave, elegant, classic-contemporary Michele Bonan interiors providing soothing respite from the tourist crowds. The 20 sleek rooms and suites are done out in gentle shades of gray, brown, and green with wenge-wood detailing and pleated sconces. The best overlook the piazza with its magnificent church; for the wow factor, book the penthouse or panoramic loft; for space a master room, and for intimacy once of the classics, which are cocooning little wombs. This may be one of the city's chicest hotels, but the service is genuinely friendly and the atmosphere convivial—starting with breakfast, which is served at a huge, polished antique table in the glassed-in courtyard.