The 43-room, Ferragamo-owned Continentale has an unbeatable location right over the Ponte Vecchio, and a hip vibe with retro overtones. Done out predominantly in white and creams with splashes of 1950s and 1960s pop art in bubble-gum colors, it is sleek, light and airy, and very feminine, a cool refuge from the crowds clogging the streets outside. The guestrooms—with pale honey-colored hardwood floors and contemporary four-poster beds draped with fine white linen—are arranged over seven floors; the higher you go, the better the view; the penthouse suite has 360-degree views from the bathtub. The rooftop La Terrazza is hard to beat at sunset, although half of Florence agrees, so it can get crowded. There is no restaurant, but guests can eat at the Fusion Bar at sister hotel The Gallery just across the piazzetta.