The hippest of the four Ferragamo-owned Florentine hotels, the Continentale also has an unbeatable location—right over the Ponte Vecchio, a bridge over the Arno lined by teensy medieval shops. The 43 rooms are done in ironic-chic, combining fab retro 1950s designer styling with details that harken back to the Romantic travels of yesteryear with sheer, tent-like curtains around the beds and desks that resemble vintage steamer trunks. More whimsy: The clocks in the breakfast room run backwards, reminding guests that they are on vacation time. Though excellent, some claim service isn’t as personal as at rival establishments.
Room to Book: Rooms 302, 402, 502 and 602 have balconies or window seats overhanging the Arno River.