A leader in the UK's high-street fashion, Arcadia Group-owned Topshop on Kensington sells affordable clothes with a "brave and irreverent" style, which brought the store from its basement beginning in 1964 to its industry-topping position today. The shop carries catwalk-inspired looks alongside its own line, Topshop Unique. As a supporter of British design talent, Topshop has featured designers like Christopher Kane, Jonathan Saunders, and Marios Schwab, while also collaborating with icons such as Kate Moss. Merchandise changes multiple times each week, and the store carries shoes, jewelry, handbags, and sunglasses. A make-up collection was added in 2010.