Looking for the best and brightest-colored in ski and mountain sports clothing and equipment? On the Main Street of one of Colorado’s outdoor-sports meccas sits Primo Outdoor in a white and red building with a ski chalet-style roof and balcony. The merchandise ranges from Prior splitboards to Rossi skis to Dalbello ski boots and POC helmets. Primo also carries o-range® bags from Italy, Bogner ski apparel, and Moon Boots. Customers can get their ski boots custom-fitted, and Primo also offers repair services.