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9635 S. Santa Monica Blvd., Beverly Hills, CA 90210, United States

Husband-and-wife team Charles and Candace Nelson left their investment banking careers for the cupcake industry in 2005, opening this flagship bakery just two blocks from Rodeo Drive. The small space is simply decorated with white walls and light-wood display shelves, focusing attention on the house specialty: homemade cupcakes, topped with the bakery’s signature sugar disks. Inspired by her great-grandmother’s dessert recipes, Candace developed a rotating menu of 20-plus flavors, ranging from simple vanilla and coconut to more unusual options like ginger-lemon and chai latte. Celebrity fans include Oprah Winfrey, Katie Holmes, and Blake Lively.

Restaurant
Sprinkles Cupcakes

Husband-and-wife team Charles and Candace Nelson left their investment banking careers for the cupcake industry in 2005, opening this flagship bakery just two blocks from Rodeo Drive. The small space is simply decorated with white walls and light-wood display shelves, focusing attention on the house specialty: homemade cupcakes, topped with the bakery’s signature sugar disks. Inspired by her great-grandmother’s dessert recipes, Candace developed a rotating menu of 20-plus flavors, ranging from simple vanilla and coconut to more unusual options like ginger-lemon and chai latte. Celebrity fans include Oprah Winfrey, Katie Holmes, and Blake Lively.