Zachary Rabinor

The Puerto Vallarta-based founder of Journey Mexico worked his way up the industry ladder — he’s been a tour leader, driver, guide, and logistician — which gives him an inside perspective on the planning process. He collaborates with the country’s best hotels on everything from wellness-focused Tulum getaways to culture-filled stays in San Miguel de Allende.

His coordinators personally check in with clients at least three times per trip, making him especially popular among families and other groups. In the last few years, Rabinor has noted an explosion in luxury hotels in Los Cabos and Riviera Nayarit and an increase in adventure travel and wildlife excursions in Baja. Passionate about the arts, Robinor loves exposing travelers to Mexico’s rich artistic heritage, whether through gallery tours in Mexico City or artist meet-and-greets in Oaxaca. One of his recent trips to Mexico City included a expert-led tour of The National Museum of Anthropology and an evening performance of the Folkloric Ballet.