When Zissimos (who is fluent in Greek) took over his family business more than a decade ago, he saw great potential in Greece as an affordable-luxury destination. By relying on an extensive network of personal contacts rather than third-party planning companies, he can craft personalized vacations (surprise yacht trips along the Bosporus, private cooking classes on a farm in Crete), often at a lower price than his competitors.
An emerging area that Zissimos has focused on recently are the lesser known Cycladic islands, such as Naxos, Milos, Amorgos and Koufonisia, which offer the essential Greek island atmosphere at reasonable prices. He’s also noticed a distinct uptick in the interest of wellness travel, with clients expanding their requests from healthy eating (centered around the Mediterranean diet) to mental and physical wellness (focusing on sleep, yoga, and massage) to a kind of “unplugged tourism” (sans technology) which makes some of these lesser known islands an easy choice for a real getaway. Still, there is plenty of interest in the longtime classics, and Zissimos creates countless bespoke itineraries through popular destinations like Athens, Santorini, and Mykonos.