Thanks to Instagram, Iceland and Scandinavia have never been more popular. But Lee's passion for this part of the world goes far beyond current trends (though she undeniably has her finger on the pulse when it comes to hot hotels and must-visit restaurants). Her mother is from Sweden, and she returns regularly to visit family. Each country has its own draws, from Denmark's design scene to Norway's stunning fjords, and Lee is great at pairing clients with the destinations that best match their interests. She’s recently noted an upswing in travel to Finland, where unique lodgings and the vibrant capital Helsinki is giving travelers plenty of reasons to take note. On a recent trip she planned, a family flew over Iceland's Eyjafjallajökull, an ice cap covering a dormant volcano, before landing on Fimmvörðuháls to feel the warmth of the lava under the surface.