Having lived in Europe since the early aughts, Ternavan — who specializes in Central and Eastern Europe — has witnessed the devastating effects of over tourism, particularly in Venice, Prague, and Dubrovnik. Because these cities endure as traveler favorites, he and his team go to great lengths to promote undiscovered sides of the locales. In Dubrovnik, this might mean having a dinner with a local family, kayaking through the city’s ‘hidden’ coves, or going to intimate concerts known only to locals. JayWay has local staff throughout the region, and partners with independent hotels (think: Aria Hotel Budapest and the Adriana Hvar Spa Hotel), which allows his clients to get a truer, more authentic sense of a place.
"We found Jay when he was just starting his company. He personally met us in Dubrovnik and gave us our itinerary and a land phone to reach him for any questions. He is attentive to the needs of each individual traveler, hires the best local guides we have ever had, and recommends the best restaurants and lodging. His company is for the boutique traveler who likes to choose their own routes, cities, and times to travel. His staff is top-notch with their punctuality and knowledge of the customers’ wishes. We have taken 11 eastern European vacations with Jayway and cannot compliment them enough." - Angela Lardent