By Stacey Leasca
July 30, 2019
Courtesy of Vision-Box

The boarding process is now a little easier for passengers on board Norweigan.

On July 17, the airline announced its plans to implement a facial recognition boarding technology at Los Angeles International Airport. This made it the first low-cost, long-haul carrier to introduce such technology.

“Norwegian thrives on innovation and sustainability,” Bjørn Erik Barman-Jenssen, managing director of support services at Norwegian Air, said in a statement. “We’ve been named the ‘most fuel-efficient’ airline twice by the International Council on Clean Transportation and reducing our carbon footprint and sustainability matter to us. Adopting paperless boarding with biometric technology is the right step for our environment, and will create a seamless passenger experience, which will also attract more eco-conscious consumers to our airline.”

According to Norweigan, the facial recognition boarding process went into effect on July 11. Already, it noted, more than 500,000 international passengers have been recognized with their face to board paperless at LAX.

Norwegian is now the 10th airline to use the biometric self-boarding solution by Vision-Box at LAX. It joins Air France, British Airways, Cathay Pacific, Finnair, KLM, Korean Air, Lufthansa, Qantas, and Singapore Airlines.

“We are very pleased to have Norwegian Air and its passengers benefit from Vision-Box biometric boarding platform at LAX, enjoying a faster and safer travel experience. This is yet another milestone that testifies to how biometrics is gaining traction to become the new normal,” Miguel Leitmann, global CEO and founder of Vision-Box, added in the statement.

The system, Vision-Box explained, works when a passenger approaches a self-boarding eGate. The camera then captures the passenger’s photo. The image is sent to a traveler verification service, which conducts a match search for a photo taken at the initial immigration process or from their U.S. passport photo. It can find and recognize a traveler within seconds. The positive match then triggers the gate to open and the passenger can board the airplane. This way, passengers can get onboard quicker and get to their final destination just a little bit easier.

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