Kim Kardashian Has a New App That Lets You Find Cheap Versions of Celebrities' Clothes (Video)
This story originally appeared on ThisIsInsider.com on November 8th, 2017.
Kim Kardashian West has had quite the style transformation in the last decade. And though you're likely to see the reality TV star wearing designers like Yeezy and Tom Ford, you might be surprised to learn that she also wears fast fashion.
"I wear Zara, I wear H&M, I buy stuff online all the time," Kardashian West told INSIDER. "I do own probably way more [fast fashion] than you would think," she said, adding that she loves American Apparel's hoodies and tank tops in particular.
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With her mix of high and low-brow fashion, the KKW Beauty founder has partnered with a new app, ScreenShop, that helps users find more affordable versions of the clothes they see on social media.
To use the app, you can upload a screenshot of the outfit or garment you'd like to shop. Then, the app scans your screenshot and pulls up a list of options from different stores broken down by item. From there, you can scroll through clothes and click through to buy the ones you like.
Kardashian West said that she started working with the founders of ScreenShop over a year ago. "We were playing with the concept of a fashion app and how to buy what you're wearing," she said, adding that she wanted to make using the app part of a social media experience.
"It was just important for me to have something everyone can use," she said. "High, low, every size — that was really important to me."
The app is easy to use, and you can bookmark styles you like by clicking the heart-shaped icon in the top right. The app also recognizes outfits in screenshots regardless of whether there's a person wearing them.
"It's been a really great journey just partnering with people that really are innovative and that want to come out with something groundbreaking and I think that we found it," she said. "I've never seen it out there before. I think people are really going to like it."
So far, I do really like it, and I can see how the app could come in handy when I'm looking for inspiration for a style change. Playing around with the app has been fun — if only to see how I could get away with dressing like a Kardashian on a budget — and it's a small miracle that I haven't bought anything while using it yet.
As a picky shopper, there are a ton of items, including a romper and a faux leather jacket, that I've "hearted" on the app and added to carts on multiple websites. It's only a matter of time before I cave and end up buying them.
The app is currently free to download for IOS on the App Store and to sign up for the Android beta. You can find out more about ScreenShop here.