Fiona can do it all.

Allana Akhtar / Money.com Money and Money.com
Updated January 09, 2018

Internet sensation Fiona the Hippo isn’t just the Cincinnati Zoo’s darling infant—she’s a serious cash cow.

Since the hippo baby was born early last year, the Cincinnati Zoo has garnered $480,000 from merchandising agreements with local business selling Fiona-themed items, according to a report by the Cincinnati Enquirer. The top-selling items included T-shirts, holiday ornaments, cards, ice cream, books and even beer—all inspired by the baby hippo.

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The zoo itself does not break how much of its licensing revenue is Fiona-related, a spokeswoman told the Enquirer—although she estimated that Fiona-related deals had raised $350,000.

Fiona-themed apparel made by startup retailer CincyShirts generated the most revenue for the zoo at about $216,000. A CincyShirts spokesperson told the Enquirer the company sold 45,000 Fiona the Hippo T-shirts, leggings, wrapping paper, and insulated drinking cups in 2017.

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Beer inspired by the celebrity hippo generated the second largest amount in sales for the zoo. #TeamFiona beer, from Listermann Brewing, generated between $40,000 and $50,000 for the zoo, the Enquirer found.

Most of the money that comes from Fiona-themed merchandise agreements goes toward hippopotamus veterinary care, nutrition, medical supplies and habitat building at the zoo, according to the Enquirer.

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The Cincinnati Zoo is also gearing up for Fiona’s anticipated first birthday on January 24. It plans to throw a celebration featuring Fiona apparel from its business partners, while Ohio residents can start buying themed ice cream—Chunky Chunky Hippo, a toffee ice cream with peanuts and chocolate truffles—from local supermarkets in Cincinnati on January 17.

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