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Edelman

Hi. You don’t know me, but if you did, you’d know I love boxed wine. I write about it a lot.

I don’t publicize my love for Cheez-Its quite as much, but I’m telling you now—it runs true and deep.

So, when I received an email about a new product that combines both of my obsessions, I freaked the eff out. Ladies and gentlemen, meet the House Wine & Cheez-It Box:

Edelman

OK, I admit, the limited-edition item isn’t exactly revolutionary. You could achieve the same thing with a box of wine, a box of Cheez-Its, and super glue. But you know what? I am a part of a very niche market and it’s nice to be acknowledged sometimes.

"We are thrilled to partner with House Wine to combine their expertise and America’s favorite 100% real cheese snack into one portable box,” said Jeff Delonis, senior marketing director for Kellogg’s U.S. Snacks division. “Many of our fans were already exploring pairing different wines with Cheez-It. Just like wine and cheese, you can pair the real cheese inside each Cheez-It flavor with the perfect wine complement and find a pair to enjoy all summer long.”

But that’s not all! Cheez-It and House Wine curated custom cheese and wine pairings, because they’re that extra.

Customers can choose from Original & Red Blend, White Cheddar & Rosé, Extra Toasty & Sauvignon Blanc.

"We are thrilled to partner with House Wine to combine their expertise and America’s favorite 100% real cheese snack into one portable box,” said Jeff Delonis, senior marketing director for Kellogg’s U.S. Snacks division. “Many of our fans were already exploring pairing different wines with Cheez-It. Just like wine and cheese, you can pair the real cheese inside each Cheez-It flavor with the perfect wine complement and find a pair to enjoy all summer long.”

Beginning July 25, you can purchase your very own box from House Wine’s website for $25.

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