Burger King Introduces ‘Social-distance Crowns’ to Keep Customers Safely Apart
It's the safest way to feel like a king.
Burger King has a new way to keep customers socially distant in Germany.
The fast-food chain debuted "social-distance crowns" that keep customers 6 feet away from each other as restaurants reopen dine-in service.
"We wanted to reinforce the rules of high safety and hygiene standards that the BK restaurants are following," a Burger King representative told Business Insider. "The do-it-yourself social-distance crown was a fun and playful way to remind our guests to practice social distancing while they are enjoying food in the restaurants."
Burger King has also rolled out new coronavirus-centric campaigns in other countries.
In Italy, for example, the chain is selling a "Social Distancing Whopper," which features three times the amount of raw onions usually found on the burger. Ideally, people's onion-induced bad breath will keep them farther away from each other.
Restaurants around the world are getting creative as businesses reopen.
In the German city of Schwerin, Jacqueline Rothe, a restaurant owner, offered customers hats topped with pool noodles when Cafe Rothe reopened. While customers aren't regularly wearing pool noodles on their heads, Rothe told Business Insider that hats helped show how difficult it is for restaurateurs to enforce social distancing.
In Maryland, Fish Tales Bar & Grill transformed inflatable inner tubes into portable tables to keep customers 6 feet apart. And, in Sweden, a restaurant called Bord för En, or Table for One, is serving a single person every day, delivering food to a table in the middle of a field via basket on a rope pulley system.