Saks Fifth Avenue will livestream its holiday events in the weeks to come.

By Jeff Nelson / People.com
November 25, 2020
Advertisement
Credit: Monica Schipper/Getty

Alex Rodriguez is getting into the holiday spirit.

On Monday night, the baseball legend — along with fiancée Jennifer Lopez — joined Saks Fifth Avenue President and CEO Marc Metrick to launch "Saks Lights Up Fifth Avenue," the retailer's 2020 holiday window display and light show at its flagship store in New York City.

"Saks, for me being a kid born in New York, was always the gold standard. Growing up as a kid, even walking past the store with my mother, everything just seemed then to be unattainable," Rodriguez tells PEOPLE. "But Saks is iconic like the Yankees, like the Statue of Liberty, and seeing the Saks Fifth Avenue window display — you're a part of it, and there's no better time to be in the greatest city in the world than this time of year."

A view of the Saks Fifth Avenue Holiday Window Unveiling on November 23, 2020 in New York City.
| Credit: Dia Dipasupil/Getty

Normally the company would shut down Fifth Avenue for their iconic annual seasonal event. But instead, following precautions due to the coronavirus crisis, Saks will livestream multiple socially distanced events to unveil the stores' window displays as a walk-up to the holidays. This year's theme: "This Is How We Celebrate." (Click here for livestream tune-in info.)

In addition spreading holiday cheer safely, Saks is giving back: Over the course of the holiday season, Saks will donate $100,000 to various nonprofits.

“At Saks, it is our priority to create unique and memorable experiences that connect with our customers in a meaningful way,” Saks President and CEO Metrick said in a statement. “We recognize that celebrations during this time will take many forms. As such, this holiday season, more than ever, our customers are looking to Saks for the fun and escapism for which we are known. After several challenging months for New Yorkers and those around the world, Saks is proud to continue this long-standing tradition and deliver our annual gift to New York as a part of our commitment to revive the city for our community, customers and associates.”

This story originally appeared on People.com.