Aldi's Wine Advent Calendar Contains 24 Mini Bottles of Wine
The countdown to Christmas just got a little merrier.
This story originally appeared on FoodandWine.com.
The Christmas season is about spending time with family — meaning it’s also about finding that perfect balance of getting tipsy enough that you can actually deal with your loved ones, but not so drunk that you get into a screaming match with them.
Slow and steady wins this race, which is why a forthcoming new product from Aldi isn’t just holiday-themed, it’s also extremely practical: a Wine Advent Calendar!
Related: Eataly Launches Line of Meals-to-go
Set to launch in the United Kingdom on November 1, Aldi’s Wine Advent Calendar is a single box containing 24 mini-bottles of wine — a mix of red, white, rosé, and fizz.
“Every day offers a new mini bottle of wine for an evening indulgence in the lead-up to Christmas,” Aldi's site explained. The grocery chain also boasts, almost unnecessarily, “There’s no better advent calendar out there.”
The exact wines contained within the calendar appear to still be unknown; however, The Sun reported that the box is a collaboration with brands such as JP Chenet and Calvet, and all of the wines are French except for the sparklers which are from Italy and Spain.
Since the wines inside aren’t disclosed, it’s a bit tricky to determine how good of a value this collection actually is. Still, it certainly doesn’t seem overpriced. The whole thing is slated to sell for £49.99 (about $67). The Drinks Business said that each mini-bottle is 200 milliliters, meaning the box contains the equivalent of over six bottles worth of wine at a cost of under £8 (about $11) per bottle.
Add in the fact that it arrives ready-to-go in a pretty, festive looking box, and this item seems like it will be a hot ticket.
Sadly, however, if Aldi has any plans to bring this product to the States, the German-based grocery chain hasn’t mentioned it yet. (Food & Wine requested confirmation, but an Aldi representative has not replied.) That said, Aldi hasn’t been coy about its big American ambitions. Back in June, the discount supermarket revealed it wants to become the United States’ third largest grocery chain.
Bringing a wine advent calendar over here would definitely be good publicity!