Never Lose Your Luggage Again With These Pretty Pink Picks
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By Anne Bratskeir May 22, 2018
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Pink Luggage
Credit: Courtesy of Respective Brands
There is no sign of let-up when it comes to the mad-for-millennial-pink travel bag craze. The light pink luggage trend was born, some claim, by Away, in March of 2017, when the company introduced a limited-edition capsule collection hardside suitcase in blush. The reaction was seismic and the pink suitcases were an almost instant sellout, leaving some 5,000 would-be customers begging for more.
“From the beginning, customer feedback has driven our product line, so it was an easy decision to add the color to our evergreen collection,” Jen Rubio, the company’s co-founder and chief brand officer, told Travel + Leisure. The product, in four sizes (complete with signature interior compartments and built-in USB chargers) was merged into the core collection eight months after the initial blush rush.
Related: Karlie Kloss Has a New Away Luggage Collection — and a ‘Hysterical’ In-flight Routine
A year later, the pink hard-shell luggage is still one of the company’s hottest commodities, according to Rubio. “In a way, pink resonates with the open-minded spirit that’s at the heart of travel,” she says. Others in the industry have gotten the memo: pink luggage sells. Shades that run from whispery ballerina pink to eye-popping blasts of fuchsia are available everywhere at every price point, from luxurious, high-end designer variations to easy-on-the-wallet mass marketer styles.
Related: The Best Carry-on Luggage You Can Buy, According to Amazon
“The last revolution in the luggage was wheels,” says Ellen Sideri, the CEO of NYC-based ESPtrendlab, a trend forecasting and social research firm. “Color is next. It seems heavy black luggage — more bullet-proof than beautiful — has had its day.”
Perhaps the passion for pink luggage is equal parts feminine and feminist. “Today women travelers see the perfect pairing of brains and beauty in the luggage department on that ‘other runway,' Sideri said. Rubio agrees: “I think we’re shifting to a culture that recognizes that it’s possible to be both feminine and strong.”
Related: Away Added a Front Pocket to Its Best-selling Hardside Suitcase
Bottom line? While you may be heading out on your next journey, as Sideri puts it, “pink is not going away.” It’s here to stay.
“From the beginning, customer feedback has driven our product line, so it was an easy decision to add the color to our evergreen collection,” Jen Rubio, the company’s co-founder and chief brand officer, told Travel + Leisure. The product, in four sizes (complete with signature interior compartments and built-in USB chargers) was merged into the core collection eight months after the initial blush rush.
Related: Karlie Kloss Has a New Away Luggage Collection — and a ‘Hysterical’ In-flight Routine
A year later, the pink hard-shell luggage is still one of the company’s hottest commodities, according to Rubio. “In a way, pink resonates with the open-minded spirit that’s at the heart of travel,” she says. Others in the industry have gotten the memo: pink luggage sells. Shades that run from whispery ballerina pink to eye-popping blasts of fuchsia are available everywhere at every price point, from luxurious, high-end designer variations to easy-on-the-wallet mass marketer styles.
Related: The Best Carry-on Luggage You Can Buy, According to Amazon
“The last revolution in the luggage was wheels,” says Ellen Sideri, the CEO of NYC-based ESPtrendlab, a trend forecasting and social research firm. “Color is next. It seems heavy black luggage — more bullet-proof than beautiful — has had its day.”
Perhaps the passion for pink luggage is equal parts feminine and feminist. “Today women travelers see the perfect pairing of brains and beauty in the luggage department on that ‘other runway,' Sideri said. Rubio agrees: “I think we’re shifting to a culture that recognizes that it’s possible to be both feminine and strong.”
Related: Away Added a Front Pocket to Its Best-selling Hardside Suitcase
Bottom line? While you may be heading out on your next journey, as Sideri puts it, “pink is not going away.” It’s here to stay.
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Away Bigger Carry-On in blush
Away Bigger Carry-On
Credit: Courtesy of Away
To buy: awaytravel.com, $245
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Travelpro Expandable Spinner Suitcase in rose
Travelpro Expandable Spinner Suitcase in rose
Credit: Courtesy of Macy's
To buy: macys.com, $320
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Bric’s Carry-on Spinner in pink
Bric’s Carry-on Spinner in pink
Credit: Courtesy of Bloomingdale's
To buy: bloomingdales.com, $295
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CALPAK DAVIS Hardside Expandable 2-piece Luggage Set in light pink
CALPAK DAVIS Hardside Expandable 2-piece Luggage Set in light pink
Credit: Courtesy of Ebags
To buy: ebags.com, $245
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Serapian Milano Trolley Spinner Wheeled Carry-on in quartz
Serapian Milano Trolley Spinner Wheeled Carry-on in quartz
Credit: Courtesy of Nordstrom
To buy: nordstrom.com, $2,000
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Protocol Richardson 3-pc Luggage set in pink
Protocol Richardson 3-pc Luggage set in pink
Credit: Courtesy of JcPenney's
To buy: jcpenney.com, $170
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TUPLUS One Aluminum Hardside Carry-on Spinner in rose gold
Travelpro Expandable Spinner Suitcase in rose
Credit: Courtesy of eBags
To buy: ebags.com, $330
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Kenneth Cole Reaction 8-wheel Spinner Trolley bag in magenta
Kenneth Cole Reaction 8-wheel Spinner Trolley bag in magenta
Credit: Courtesy of Lord&Taylor
To buy: lordandtaylor.com, $150 (originally $300)
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Herschel Supply Co. Hardshell Carry-on Suitcase in ash rose
Herschel Supply Co. Hardshell Carry-on Suitcase in ash rose
Credit: Courtesy of Saks Fifth Avenue
To buy: saks.com, $150
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Ted Baker Travel Bag with Wheels in dusky pink
Ted Baker Travel Bag with Wheels in dusky pink
Credit: Courtesy of Ted Baker
To buy: tedbaker.com, $295
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MCM Voyager Visetos Travel Trolley Carry-on Suitcase in pink
MCM Voyager Visetos Travel Trolley Carry-on
Credit: Courtesy of Neiman Marcus
To buy: neimanmarcus.com, $1,480
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Brunello Cucinelli Glitter Leather and Monili Trolley Bag in gray/pink
Brunello Cucinelli Glitter Leather and Monili Trolley Bag in gray/pink
Credit: Courtesy of Neiman Marcus
To buy: neimanmarcus.com, $9,995
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Rockland Reno Polycarbonate Carry-On in white polka dots and pink
Rockland Reno Polycarbonate Carry-On in white polka dots and pink
Credit: Courtesy of Target.com
To buy: target.com, $60
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Minnie Mouse Small Rolling Luggage
Minnie Mouse Small Rolling Luggage
Credit: Courtesy of ShopDisney
To buy: shopdisney.com, $25