Never Lose Your Luggage Again With These Pretty Pink Picks

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Pink Luggage
Courtesy of Respective Brands

There is no sign of let-up when it comes to the mad-for-millennial-pink travel bag craze. The light pink luggage trend was born, some claim, by Away, in March of 2017, when the company introduced a limited-edition capsule collection hardside suitcase in blush. The reaction was seismic and the pink suitcases were an almost instant sellout, leaving some 5,000 would-be customers begging for more.

"From the beginning, customer feedback has driven our product line, so it was an easy decision to add the color to our evergreen collection," Jen Rubio, the company's co-founder and chief brand officer, told Travel + Leisure. The product, in four sizes (complete with signature interior compartments and built-in USB chargers) was merged into the core collection eight months after the initial blush rush.

A year later, the pink hard-shell luggage is still one of the company's hottest commodities, according to Rubio. "In a way, pink resonates with the open-minded spirit that's at the heart of travel," she says. Others in the industry have gotten the memo: pink luggage sells. Shades that run from whispery ballerina pink to eye-popping blasts of fuchsia are available everywhere at every price point, from luxurious, high-end designer variations to easy-on-the-wallet mass marketer styles.

"The last revolution in the luggage was wheels," says Ellen Sideri, the CEO of NYC-based ESPtrendlab, a trend forecasting and social research firm. "Color is next. It seems heavy black luggage — more bullet-proof than beautiful — has had its day."

Perhaps the passion for pink luggage is equal parts feminine and feminist. "Today women travelers see the perfect pairing of brains and beauty in the luggage department on that 'other runway,' Sideri said. Rubio agrees: "I think we're shifting to a culture that recognizes that it's possible to be both feminine and strong."

Bottom line? While you may be heading out on your next journey, as Sideri puts it, "pink is not going away." It's here to stay.

Away Travel The Carry-On

The Carry-On in Petal

Away Travel

Travelpro Expandable Spinner Suitcase

Travelpro Expandable Spinner Suitcase in Rose


Bric's Carry-on Spinner

Carry-on Spinner in pink


Calpak Davis Hardside Expandable 2-piece Luggage Set

Hardside Expandable 2-piece Luggage Set in Light Pink

Calpak Davis

Serapian Milano Trolley Spinner Wheeled Carry-on

Trolley Spinner Wheeled Carry-on in Quartz

Serapian Milano

Protocol Richardson 3-pc Luggage Set

3-pc Luggage Set in Pink

Protocol Richardson

Tuplus One Aluminum Hardside Carry-on Spinner

One Aluminum Hardside Carry-on Spinner in Rose Gold


Kenneth Cole Reaction Hardside Expandable 8-Wheel Spinner Carry-on

Hardside Expandable 8-Wheel Spinner Carry-on Luggage in Magenta


Herschel Supply Co. Hardshell Carry-on Suitcase

Hardshell Carry-on Suitcase in Ash Rose

Herschel Supply Co.

Ted Baker Travel Bag with Wheels

Travel Bag with Wheels in Dusky Pink

Ted Baker

MCM Voyager Visetos Travel Trolley Carry-on Suitcase

Voyager Visetos Travel Trolley Carry-on Suitcase in pink


Brunello Cucinelli Glitter Leather and Monili Trolley Bag

Glitter Leather and Monili Trolley Bag in Gray/Pink

Brunello Cucinelli

Rockland Reno Hardsided Polycarbonate Carry-On

Polycarbonate Carry-On

Rockland Reno

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