Allbirds, the brand behind the internet's favorite wool sneakers, just launched the most adorable eye mask.

By Richelle Szypulski
November 01, 2018
Credit: Courtesy of Allbirds

Much like a comfortable travel shoe can mean the difference between a day spent exploring and one spent looking for a place to sit down, a good eye mask can truly make or break a night of sleep. And as of today, Allbirds has you covered in both categories.

The brand is known for crafting simple, well-designed shoes from natural materials like superfine wool, tree fibers, and even sugarcane. The result? A sustainably made sneaker that feels good to buy and wear — they're like slippers on your feet, we swear. It's no wonder Allbirds' Runners and Loungers have quickly become cult-favorite footwear.

Credit: Courtesy of Allbirds

For holiday, it's branching out and offering a brand new sleep mask, which is made from the same so-soft ZQ Merino wool. Where traditional sleep masks cut upward over the nose bridge, this one has the cutest little “beak” — which we think will serve as a pretty solid nose warmer in chilly plane cabins.

The Bird Mask is available in two colors (navy and gray) and you can choose from three different embroidered expressions: Cloud, Wink, and our personal favorite, Side Eye.

Allbirds Wool Loungers and Bird Mask

Credit: Courtesy of Allbirds

To buy: (wool loungers in Tuke Night), $95; (bird mask in Tuke Night), $35