Fashion designer Maggie Hewitt, founder of the line Maggie Marilyn.
Angela Datre/Courtesy of Maggie Marilyn

Maggie Marilyn shares her go-to spots.

Siobhan Reid
October 05, 2018

New Zealand’s gateway to North Island adventures is a destination in its own right, with great food, a bevy of museums and galleries, and chic shops that showcase homegrown talent. We turned to wunderkind Maggie Hewitt — the designer behind women’s clothing brand Maggie Marilyn and the first Kiwi ever short-listed for the LVMH Prize — to get the lowdown on the best stops for style-minded travelers.

Muse, a boutique in Auckland’s Ponsonby neighborhood.
Courtesy of Muse
From left: Auckland concept store the Shelter; Maggie Marilyn silk satin pants ($500).
From left: Courtesy of The Shelter; Courtesy of Maggie Marilyn

"One of my favorite places to shop is Ponsonby, a neighborhood with plenty of boutiques and concept stores. Muse (264 Ponsonby Rd.; 64-9-378-8850) is a multi-brand shop from owner Olivia Vincent. She stocks international labels like Stella McCartney along with local names like Georgia Alice, who is known for her impeccably cut, easy-to-wear designs. From there, I’ll pop in to the flagship of Harman Grubiša, a brand that specializes in minimalist silhouettes with feminine details.

"Nearby concept store the Shelter holds a special place in my heart, as it was the first to carry my line. I’ll browse the racks of new and established labels like Wynn Hamlyn and MM6 Maison Margiela, then grab a juice at its café. If I want to treat myself, I’ll pick up a candle or fragrance at Curionoir, a small-batch Kiwi perfumery that produces only a handful of scents at a time.

Curionoir, a local perfumery.
Simon Wilson/Courtesy of Curionoir

"For a more laid-back retail experience, I’ll head to Takapuna, on the North Shore. The area is known for its beach, so it makes for a scenic shopping trip—especially on a sunny day. The Department Store was a collaboration between legendary New Zealand designer Karen Walker and local fashion entrepreneur Dan Gosling. The multilevel space has a beauty counter, a hair salon, a café, and an impressive array of Aussie and Kiwi clothiers like Georgia Jay and Deadly Ponies. After, I’ll drop in to the Takapuna outpost of Superette, a long-standing New Zealand retailer. This location has a fun, quirky vibe and offers a crowd-pleasing selection of wardrobe staples."

Watches at the Takapuna store Superette.
Courtesy of Superette

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