By Andrea Romano
November 18, 2019
Courtesy of Tupperware

Everyone has some trusty Tupperware in their kitchen. It’s durable, reliable, and now, totally Instagrammable.

In honor of its 73rd anniversary, Tupperware is opening its first pop-up location in New York City called TuppSoho. This temporary store will be open through Dec. 22, and will be a one-stop shop for all your kitchen organization needs.

Courtesy of Tupperware

It’s also a gorgeous space filled with colorful displays and installations that are sure to please any social media lover. This store will house some of Tupperware’s best products to suit all kinds of functions in your home, including food prepping, storing, cooking, organizing, and entertaining. This isn't your mom's Tupperware Party.

“The opening of TuppSoho marks a monumental point in our brand's longstanding history. We are giving access to our brand like never before," said Asha Gupta, Chief Strategy and Marketing Officer of Tupperware Brands in a statement. "Tupperware has been an important part of how people interact with their kitchen and their food for decades. In fact, we are a cultural touchstone and we're embracing that now by opening our doors for more people to experience the magic and depth of Tupperware.”

Reusable food storage has become a must-have in households that are dedicated to helping the environment. For decades, Tupperware has provided some of the best containers and products that help people keep their food fresh for longer without having to throw items out after using them.

Some best-selling products that will be at TuppSoho include the FridgeSmart container, which helps preserve freshness even longer than a normal container, and the MicroPro Grill, which is an ideal, stress-free tool for grilling your food – even if you don’t have a backyard barbecue.

The Tupperware culinary team will also be on-site to do interactive demonstrations and provide handy tips and recipes to customers. In addition to the pop-up, Tupperware is also launching a brand new, updated website to make buying even easier.

TuppSoho is currently open at 227 Mulberry Street in New York City. For more information, visit the TuppSoho website or follow the hashtag #TuppSoho on social media.

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