The Stylish Traveler’s Guide to Shopping in NYC
The Apartment By the Line
When the Apartment debuted as the brick-and-mortar flagship of e-commerce website the Line, the moniker wasn’t just for effect: the space is a converted third-floor SoHo loft, accessible via a tiny elevator. Inside, items are displayed just as you’d use them: A soft Icelandic sheepskin throw is draped casually over a Hans Wegner sofa in the living room. Grown Alchemist hand soap sits by the industrial sink in the kitchen. The closet (enviably large, by New York standards) is filled with clothing for purchase, like Proenza Schouler separates and Repetto flats. “It was really important to us to show how the items live, to put everything in context,” explains Vanessa Traina Snow, the store’s cofounder and a stylist who works with Balenciaga and Altuzarra. “The store is the physical manifestation of the website.” The range of items is vast (from Cartier-Bresson photographs to Albertus Swanepoel hats), but the selection is precise, with a clean, minimalist sensibility throughout. “Coming here is about the luxury of an edit,” says Morgan Wendelborn, the store’s other founder and former style director of online fashion retailer Shopbop. “We pick things because they’re the best item in their category, and because we know that they will last.” 76 Greene St., third floor.
This upstart design shop, nestled under the High Line in Chelsea, could be mistaken for a gallery. There is artwork (like paintings by Jakob Smits in glossy, colorful frames) as well as stylish utilitarian items like ornate jacquard pillows from Maharam and rainbow-hued tea towels produced by the Dutch Textile Museum. Most of the objects are limited-edition, chosen by a rotating curator (currently the European design duo Studio Job). The store also has a noteworthy provenance: its creator, Juan Garcia Mosqueda, worked at the famed (now-shuttered) SoHo store Moss. 515 W. 23rd St.
Though it’s set on a tony block on the Upper East Side, this new boutique is the antithesis of the uptown antiques store. The vibe is decidedly relaxed, and the store’s founder, former design magazine editor Kate Rheinstein Brodsky, has an eye for sourcing a high-low mix of furniture, art, and tabletop items. Pieces like a $10,500 Maison Jansen-esque dining table sit alongside affordable house gifts, like 1960s-inspired lacquered ice buckets. 135½ E. 79th St.
This 18-month-old boutique seems like it has been around forever but was only recently rediscovered now that heritage brands are in vogue. Some of the centuries-old companies it showcases are well known (like Puiforcat, Saint-Louis, and Hermès, whose vivid home accessories the store carries); others less so, including Asahiyaki, which has been in the porcelain business since the 1600s. Even the space has history: Brewster & Co., a top manufacturer of horse-drawn carriages, was based there 200 years ago. 175/177 Mott St.
A recently opened concept store in the surprisingly cool-again South Street Seaport, Whisper Editions is housed in an airy duplex space that is filled with landscape photographs by Chris Burkard, furniture by Fern Handcrafted, and impulse-purchase-priced items like Lina Noel bronze and brass jewelry. The overall feel is more rural lodge than urban boutique, and most things are locally made, including painted clay birdhouses by Brooklynite Michele Quan. 8 Fulton St.