By Brooke Porter Katz
February 14, 2016
Santa Monica
Credit: Roy Sonboleh/Imagebrief

Santa Monica's Main Street has been a gathering place for artists and laid-back surfers for decades. Now buzzy shops and hangouts are giving the boulevard a new gloss.

Lost and Found

At this store, there's beachy clothing for all ages—you'll find lots of navy blue and white here, as well as linen and stripes. Down the block, its new sister interiors shop (pictured) carries global goods like Colombian soapstone pots.

Ashland Hill

Santa Monica
Credit: Anne Fishbein

For lunch, order the Alaskan-cod tacos with a side of herbed Parmesan fries at this casual New American spot, then grab a table out back. Entrées $10–$25.


Santa Monica
Credit: Elizabeth Daniels

Pop singer Joe Jonas expands his horizons with this lively restaurant. On the menu are oysters, charcuterie, and a substantial grilled Niman Ranch pork chop—along with an excellent list of craft beers. Entrées $21–$29.

Love Adorned

Santa Monica
Credit: Courtesy of Love Adorned

The New York City jewelry store makes its West Coast debut with a mix of statement-making vintage finds, such as yellow-gold-and-turquoise drop earrings and bracelets made of carved ebony.


Santa Monica
Credit: Courtesy of Lazybones

What began as a line of sleepwear is now a full collection of floral dresses and tops, as well as patterned tablecloths, curtains, and ceramics. The brand's first shop outside Australia has a garden where you can sit among strawberries and Japanese watermelons.

Bulletproof Coffee

Santa Monica
Credit: Yeran Zhou/Imagebrief

The guy who introduced the States to the Himalayan tradition of butter in your morning joe has opened his first café. The coffee is made with organic beans and grass-fed butter—there are mocha and vanilla versions, too—and you can add toppings like coconut whipped cream.