NYC-based products

17 NYC-based Businesses You Can Support From Anywhere 

These are the restaurants, shops, and brands that are keeping the spirit of NYC alive.
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New York City is known for its architecture, art, and industry, but the city would be nothing without restaurants, bookstores, fashion labels, coffee shops, and bodegas (and the people who operate them). From a classic independent bookseller to a Black-owned leather goods brand, we've compiled our favorite NYC shopping destinations that provide the fashion, food, art, and accessories that make us feel at home in New York. The best part? You don't even have to be local to New York to enjoy these brands, since they all have online stores.

Wherever you're located this holiday season, you can still support these NYC-based brands as they adapt to a new normal amid the COVID-19 pandemic. Keep reading for 17 local businesses that are keeping the spirit of New York City alive.

Harlem Candle Company

harlem candle company holiday
Credit: Courtesy of Harlem Candle Co.

Harlem Candle Company makes luxury candles inspired by the old school glamour of Harlem, and it's beloved by T+L editors. Travel and lifestyle expert Teri Johnson founded the brand in 2014, bringing her loves of fragrance, jazz, and Harlem to life. With names like "Ellington," "Sugar Hill," and "Speakeasy," and subtle yet complex scents, these candles will tell be sure to tell a story as they glow.

McNally Jackson

McNally Jackson Blue t-shirt
Credit: Courtesy of McNally Jackson

Independent bookstore McNally Jackson has called Manhattan's NoLita neighborhood home for over 15 years, serving up new releases and bestsellers, as well as coffee at its adjoining cafe. But no matter where you're located, you can order your favorite books online. Not sure where to start? The shop's staff picks page has plenty of suggestions.

And since New York City is no stranger to a good bookstore, here are some of our other favorites: The Strand, Books are Magic, Cafe con Libros, The Lit. Bar, and Astoria Bookshop.

Greenwich Letterpress

Holiday cards illustrated with Christmas tree and penguin
Credit: Courtesy of Greenwich Letterpress

Founded by sisters and third-generation printers, Greenwich Letterpress is a charming shop nestled in the heart of the West Village. The brand's whimsical paper goods include greeting cards for any occasion, letterpress wedding invitations, custom stationery, and an entire section dedicated to NYC-themed paper products.

The Sill

Two houseplants in planters
Credit: Courtesy of The Sill

With three locations in New York City (as well as two in California), and a robust online store, The Sill makes it easier than ever to fill your home with plants. There's a good chance you've seen the brand's colorful (and true) "Plants Make People Happy" murals at their retail locations or on Instagram. Whether you're looking for festive holiday greenery or a low-light ZZ plant that's easy to take care of, The Sill is your go-to destination for stylish, manageable plants.

To shop:

The New York Botanical Garden

New York Botanical Garden book
Credit: Courtesy of NYBG

Located in the Bronx, the New York Botanical Garden offers a wide variety of plants (one million, to be exact), as well as seasonal displays and exhibitions across 250 acres. The garden's online shop has a variety of books, gardening tools, and gifts that will bring the magic of this urban oasis home, wherever that may be.

To shop:

Susan Alexandra

Beaded "I Heart NY" Bag
Credit: Courtesy of Susan Alexandra

Susan Alexandra is a New York City-based label known for its bright, bold beaded bags and jewelry. Every item is made by hand in New York, including the Big Apple-inspired designs, like soft pretzel and pearl earrings and I Heart NY bags.

Only NY

Prospect Park logo sweatshirt
Credit: Courtesy of Only NY

There's nothing cooler than Only NY's streetwear. The stylish streetwear brand has retail locations on Manhattan's Lower East Side and in Greenpoint, Brooklyn, but thanks to its online store, you can sport its five boroughs-inspired apparel wherever you are. Your purchase will also support the city, since a part of the proceeds of Only NY's NYC Collection benefits the City of New York.

To shop:


Woman wearing black leather passport case with strap
Credit: Courtesy of Anthony Prince Leslie

Ashley Cimone and Moya Annece founded Ashya (stylized ASHYA), in 2017, and the brand has been making waves in the New York fashion scene ever since. Ashya is known for its stunning and innovative gender-neutral travel accessories, including passport holders and modern belt bags. Cimone and Annece are set to open Ashya's first brick and mortar concept store in Brookly's Industry City in the coming months.

To shop:

Neighborhood Spot

Casa Magazines logo t-shirt
Credit: Courtesy of Neighborhood Spot

Neighborhood Spot was founded in March 2020 in order to help out iconic New York institutions, such as Casa Magazines and La Bonbonniere, and the Elizabeth Street Garden, as well as causes like the Sanitation Foundation. Head to the online store for stylish merch from your favorite NYC spots.

Automic Gold

Gold K initial necklace
Credit: Courtesy of Automic Gold

Automic Gold is a queer-owned, sustainable, and inclusive jewelry brand that boasts "radically wearable fine jewelry for everyone." Its minimalist designs, ranging from initial necklaces to wedding bands, are gender neutral and made from reclaimed gold.

I Made That Bag

white, silver, and teal envelope clutch bags
Credit: Courtesy of I Made That Bag

Showcasing New York's creativity at its finest, I Made That Bag is a Brooklyn-based brand known for its kits that provide shoppers with everything they need to make their own stylish leather bag. Choose your leather, thread, and hardware, and the company will send you the appropriate supplies. Not feeling particularly handy? Don't worry, you can also choose to purchase a fully assembled bag.


An Upper West Side mainstay, Zabar's has been around since 1934. The gourmet supermarket's bold orange logo, which graces shopping bags and packages of delicious rugelach, is iconic. And even if you're not in New York, you can still enjoy the delicious treats Zabar's is known for by ordering through its online store. There are also gift boxes and merchandise (hello, embroidered baseball caps) that any foodie on your holiday shopping list will be sure to love.

To shop:

La Newyorkina

Various popcicles/paletas
Credit: Courtesy of La Newyorkina

Fany Gerson was born and raised in Mexico, studied at the Culinary Institute of America, and has worked in several upscale restaurants in New York City. La Newyorkina is the culmination of her love for sweets and her home country. You can visit the shop in the West Village for paletas, churros, and other treats, or order online via Goldbelly.

To shop: (NYC delivery), (nationwide shipping)

Partners Coffee

Red and yellow bag of Partners Coffee
Credit: Courtesy of Partners Coffee

Partners is a specialty coffee roaster with cafe locations all over the city, from Grand Central Station to Bushwick. But even if you're far from sipping a latte at one of Partners' cafes, you can still enjoy the freshly roasted coffee at home. The company offers a wide variety of beans and coffee gifts on its website.

Shaquanda Will Feed You

Bottle of hot sauce
Credit: Courtesy of Shaquanda Will Feed You

Born out of a 2013 performance at Bushwig, an annual drag festival in Bushwick, Brooklyn, these hot pepper sauces will quickly become a staple in your kitchen. As his drag persona, Shaquanda, Andre Springer founded Shaquanda Will Feed You, and the brand currently offers four varieties of hot pepper sauce, all of which can be used as condiments, seasonings, or marinades.

Kings County Distillery

Three bottles of whiskey
Credit: Courtesy of Kings County Distillery

Kings County Distillery started off the smallest commercial distillery in the US, located in a 325-square foot room in East Williamsburg. Since 2012, the company has operated out of a historic building in the Brooklyn Navy Yard. From straight bourbon whiskey to honey moonshine, Kings County Distillery offers an impressive selection of liquors that will impress any whiskey-drinker.

Nom Wah Tea Parlor

The Nom Wah Cookbook
Credit: Courtesy of Nom Wah Tea Parlor

Nom Wah Tea Parlor, located in Manhattan's Chinatown, has been serving up dim sum and dumplings since 1920. Luckily, the restaurant's owner, Wilson Tang, and author Joshua David Stein have compiled some of Nom Wah's most iconic recipes in a cookbook so you can recreate your favorite dishes at home.

To shop:

Madeline Diamond is an e-commerce editor at Travel + Leisure, and she's constantly fighting the impulse to overpack for her next trip. You can follow her on Twitter @madgdiamond and Instagram @madelinediamond.

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