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Louis Vuitton Archlight Sneaker Pop-up Shop
Credit: Courtesy of Louis Vuitton

Today in fashion: Ugly is in. Well, specifically when it comes to footwear. And even more specifically when it comes to athletic footwear. In recent months, the “ugly” sneaker (or “dad” trainer, if you prefer) movement has been on the rise, growing stronger with every designer iteration (Balenciaga, Stella McCartney, and Acne Studios, just to name a few) and every It-model’s social media endorsement (because when a Hadid or Kardashian/Jenner makes a trend Instagram official, you know it’s the real deal). There’s no denying it. The shoes — so unattractive, they’re chic — are here to stay, and you can most definitely count Louis Vuitton in.

Introducing the Archlight sneaker, the French luxury brand’s take on the less-than-beautiful athleisure shoe. With its exaggerated arch, Michelin Man-like sole, high-top silhouette, and (yes) $1,090 price tag, the Archlight is already in high demand ahead of its Feb. 23 worldwide launch date. But good news for those in the New York City area who want to get their hands (feet?) on a pair: Louis Vuitton’s Archlight-dedicated pop-up shop opens today.

Starting now and going through March 10, you can see the ugly-chic sneaks up close and personal at 122 Greene Street, plus you’ll be able to shop an exclusive all-black colorway, you lucky sneakerhead, you.