The Mastermind Behind the NYC's Hippest Boutique Shares Her Perfect New York Day
Leave it to Laure Heriard Dubreuil to get New Yorkers to wear color. The doyenne of high fashion launched the luxury emporium The Webster in Miami in 2009, stocking playful yet refined pieces from high-end labels like Balenciaga and Chloé. Last year Heriard Dubreuil brought South Beach glamour to New York City with the opening of the store’s fifth outpost. Here, the French-born entrepreneur shares her secrets for scoring the best home décor, streetwear, and vintage finds across Manhattan and Brooklyn.
SoHo/West Village/East Village
It’s two blocks from the Webster to the Apartment by the Line, one of my favorite boutiques. It’s well curated by my friend Vanessa Traina, and I can always count on leaving with a pair of Khaite jeans and an assortment of Rodin face oils. I have a four-year-old son, so Trico Field, a children’s clothing store on West Broadway, is another go-to. It carries things you can’t find elsewhere: patchwork jeans, thick-gauge sweaters, and T-shirts with surprising details like a funky trim or paint splotches.
I like to break up a day of shopping with a stop for juice or a salad at Clover Grocery, an upscale sister market to Café Clover in the West Village. It feels like something you’d find in Los Angeles — it sells truffled honey and spiced popcorn. If I’m in the East Village, I’ll stop at John Derian Co. for antiques, ceramics, candles, and other beautiful gifts, then Metropolis for cool vintage T-shirts and sweatshirts.
Marlene Wetherell on West 25th Street is another of my favorite vintage stores. You have to dig, but I always turn up treasures like an Yves Saint Laurent blazer or a Gucci handbag. Dover Street Market New York on Lexington Avenue at East 30th Street feels like a fashion funhouse. It has ever-changing art installations and an amazing collection of jewelry. I never leave without having a slice of lemon-polenta cake at Rose Bakery on the ground floor.
Upper East Side
After that little pick-me-up, I’m ready to head uptown to the Row on East 71st Street. The high-end clothing boutique is set inside a glorious, three-story town house and has the most incredible rotating art collection. In addition to elegant, impeccably cut pieces, it has a small but strong vintage selection. From there, I like to pop in to Creel & Gow, a curiosity shop between Park and Lexington Avenues. My friend Jamie Creel is a world traveler and avid collector, and I’ve been fortunate to accompany him on shopping trips to Mozambique, Spain, and Egypt. I’m in awe of the one-of-a-kind objects he turns up, from ceramics and taxidermy to tiles and precious stones.
On the weekend, my family and I like to go to Supreme Brooklyn. It’s the just-opened sibling to the cult skater store in Nolita. I browse the racks of elevated streetwear with my husband — we especially love the logo tees. And the store has its own skateboard bowl, which keeps my son entertained.
Spotlight: The Webster
The six-story shop in SoHo blends New York glamour with South Beach pizzazz (pink terrazzo floors, a life-size bronze flamingo). But it’s the surprising mix of designer threads that captures the imagination. Yeezy sweatshirts are juxtaposed with Lisa Marie Fernandez sundresses and Isa Arfen cropped floral trousers, while the Art Deco–inspired shoe salon carries platform Vetements boots and Gucci pool slides. For the ultimate VIP treatment, opt for a blowout at the fifth-floor David Mallett salon.