Get ready for their own branded product line.

By Kelly Bryant / MIMI
October 19, 2015
Credit: Courtesy of Birchbox

Birchbox is quite literally the gift that keeps on giving. For subscribers of the beauty boxes, month after month feels like Christmas, with a plethora of pretty things showing up at your doorstep expectedly, but excitedly.

Now the company is readying their very own makeup line, which is awesome on so many levels. Not only does Birchbox obviously know a thing or two about the type of products their customers love, but they also know what's missing in the market. LOC is the name of their line, which stands for Love of Color, and there are seriously high expectations for the range.

According to Bloomberg, lipstick and eye shadow sets will run between $22 and $49 and they plan to follow seasonal trends when developing products. Birchbox is already eyeing the launch of a second label next year, but they're staying tight-lipped about what products might be included in the next launch.

This story originally appeared on