Turn Your Bathroom Into a Luxury Hotel With These Five-star Bath Towels

Frontgate’s Resort Cotton Bath Towels stay superbly soft for years.

We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission.

Commerce Photo Composite

Travel + Leisure / Danie Drankwalter

Luxury hotels have mastered the art of elevating life's daily details: linens are finer, sheets are silkier, and bath towels are something to write home about. There's no reason your bathroom can't look and feel like your favorite luxury hotel — while turndown service may be harder to come by at home, high-quality towels are available at a variety of price points, weights, absorbency levels, and more.

Whether you're looking for a plusher design or a monogrammed option, we've researched a range of styles that you'd find at the world's best hotels and can order to your own bathroom. Our favorite overall are the Frontgate Resort Cotton Bath Towels because of their superb softness, ability to stand up to years of washes, and luxurious quality at a mid-range price. But from quick-drying designs to eco-friendly materials and affordable options, all of the bath towels on this list will turn showering into a more sumptuous and satisfying affair.

Here's our breakdown of the best hotel-worthy bath towels to shop:

Best Overall

Frontgate Resort Collection Bath Towel

Frontgate Resort Collection Bath Towel

Frontgate

Why We Love it: They're plush without veering into blanket territory, and the long-staple Turkish cotton gets softer with every wash without noticeable shedding.

What to Consider: They shrink ever-so-slightly in the wash.

For the sake of its staying power, softness, and favorable price-quality rapport, Frontgate's resort towel is our top pick. If you like your towels with a bit of heft but prize absorbency and relatively fast drying speed, then you're in luck — these fit the (not-too-expensive) bill and come in 24 vibrant colors to brighten up your bathroom. They're plush and unbelievably soft to begin with, but the real magic comes on laundry day: the "zero twist" process used on their 100 percent long-staple Turkish cotton plumps the fibers up with every wash and keeps the yarn from fraying over time, giving these towels a longevity that makes them a worthwhile investment. Plus, for a small fee, you can add a personalized monogram in your choice from Frontgate's vast thread color and font options. When you wrap yourself into this plush paradise after a leisurely soak, you'll see how a good hotel towel can take the routine of bathing and turn it into ritual.

Material: 100 percent Turkish cotton | Dimensions: 30 x 58 inches | Weight: 700 grams per square meter

Best Budget

Wayfair Basics Quick Dry Six-Piece Cotton Towel Set

Wayfair Basics Quick Dry Six-piece Set

Wayfair

Why We Love it: This set dries lightning fast and has all the essentials at an incredibly affordable price.

What to Consider: The thinner material isn't built to last.

Wayfair's six-piece set of basics is one of the best-priced options on the market. Comprised of two cotton bath towels (57 x 27 inches), two hand towels (26 x 16 inches), and two washcloths (12 x 12 inches), it's ideal for those looking for a streamlined, quick-drying set at low cost. The towels feature a classic dobby weave border and retain their color well as long as you steer clear of bleach or chemical shower products. Note that the price is reflective of the quality — these are an excellent budget option for those who prefer their towels thin and lightweight or are looking for an easy-breezy summertime set that may only stay in pristine condition for a season or two.

Material: 100 percent cotton | Dimensions: 27 x 52 inches | Weight: 380 grams per square meter

Best Lightweight

Brooklinen Ultralight Bath Towels

Ultralight Bath Towels

Brooklinen

Why We Love it: They're super lightweight without sacrificing softness.

What to Consider: They have less of a luxury feel than plusher styles.

For those who prefer a lighter towel, Brooklinen's ultralight model is the top of the line. This well-priced set of two has the lightest towels on our list, weighing just 320 grams per square meter. Made from 100 percent Turkish cotton, these are ideal for those with smaller laundry machines or limited storage space. The quick-drying material is great in humid bathrooms and they're OEKO-TEX certified, meaning they've passed extensive testing to prove they're free of potentially harmful chemicals. Soft yet durable, these are about the thinnest you'd want to get for everyday showering; for those who are in the market for an even more lightweight design, consider a fouta towel instead.

Material: 100 percent Turkish cotton | Dimensions: 30 x 58 inches | Weight: 320 grams per square meter

Related: The Best Luxury Hotel Bedding

Best Turkish

Coyuchi Cloud Loom™ Organic Towels

Cloud Loom™ Organic Towels

Courtesy of Coyuchi

Why We Love it: These eco-friendly towels are surprisingly quick-drying for how fluffy and absorbent they are, plus they come in a gorgeous color range.

What to Consider: They're a splurge.

The price tag isn't exactly a bargain, but a night in a luxury hotel costs far more — and this is the towel to turn your bathroom into a five-star fantasy suite. Coyuchi's cloud loom towels are the perfect everyday luxury: they've got a lusciously soft pile without being overly plush, and they're thick without being heavy. Their unique cloud loom technology means that in addition to being super absorbent, they dry faster than the average fluffy Turkish towel. Aesthetically, they come in a range of earthy hues, including an undyed cotton and the Coyuchi cotton, which sits at a slightly higher price point as the material is a rare, naturally-colored brown cotton yarn. Notably, they're also Global Organic Textile Standard (GOTS) certified, which promises that not only has the end-product passed safety standards (like OEKO-TEX certifications), but that the entire production line has been made transparent and is organic from start to finish.

Material: 100 percent Turkish cotton | Dimensions: 27 x 54 inches | Weight: 685 grams per square meter

Best Monogrammed

Crane & Canopy Plush White Towels

Crane & Canopy Plush Towels

Crane & Canopy

Why We Love it: These towels are luxuriously soft and fully customizable.

What to Consider: Their thickness isn't ideal for bathrooms with limited storage space.

Monogrammed towels make a thoughtful housewarming gift or keepsake for special occasions, like bridal showers or birthdays; however, it can be hard to find options that are as cozy as they are decorative. Crane & Canopy's customizable plush towels are made from high-quality long-staple Turkish cotton and spun with an innovative air technology that keeps them substantial but soft. The OEKO-TEX-certified towels get softer over time and feature a diamond dobby trim as well as the ever-elusive locker loop, so you can hang them or display them on a towel rack — they dry relatively quickly either way. When it comes to personalizing the pieces, there are a whopping 11 fonts and 16 thread color options to make them entirely your own.

Material: 100 percent cotton | Dimensions: 30 x 56 inches | Weight: 600 grams per square meter

Best Quick-drying

Pottery Barn Hydrocotton Organic Quick-Dry Towels

Pottery Barn Hydrocotton Quick-drying Towels

Pottery Barn

Why We Love it: For quick-drying towels, these are surprisingly fluffy and absorbent.

What to Consider: Their thickness means they don't dry quite as quickly as an ultrathin or fouta towel.

Loomed with untwisted loops that ensure the towels are up to 10 times more absorbent than traditional cotton terry, these Pottery Barn towels (available in 13 colors and monogrammable!) have a fluffy handfeel that gets even better over time. If you're on the hunt for a bath towel that dries quickly but doesn't just wipe the moisture around or sacrifice softness, these are an excellent choice. In addition to being GOTS certified, these eco-friendly towels are slightly smaller than the average bath towel (at 28 x 55 inches), which helps them to dry out quicker. (If bigger is better for you, they are also available as 40 x 72 inches bath sheets.)

Material: 100 percent Turkish cotton | Dimensions: 28 x 55 inches | Weight: 550 grams per square meter

Best With Waffle Weave

Parachute Waffle Towels

Parachute Waffle Towels

Parachute

Why We Love it: The honeycomb weave is soft rather than scratchy and enhances the spa-like aesthetic of any room.

What to Consider: For thinner towels, they're at the higher end of the price range.

Looking for a textured towel that takes up hardly any space? Parachute's waffle bath towels are the lightest on our list at just 240 grams per square meter, meaning they dry themselves almost simultaneously as they dry you. The honeycomb weave has top-notch absorbency and a solid amount of stretch. Unlike other super-thin towels, these never start to smell when wet. Whether rolled up or hanging on a hook, their streamlined design adds a dash of opulence to your bathroom without taking up space.

Material: 100 percent Turkish cotton | Dimensions: 30 x 56 inches | Weight: 240 grams per square meter

Related: The Best Beach Towels

Most Spa-like

Riley Spa Towel Collection Bath Towel

4.3
Riley Spa Towels

Riley Home

Why We Love it: The handy locker loop and rounded corners make for an appealingly modern look.

What to Consider: The loosely-woven terry has a soft but distinct texture.

Riley Home's Egyptian cotton towels are fluffier and more absorbent from the get-go than most Turkish towels. However, while Egyptian cotton provides spa-worthy softness, it takes longer to dry and isn't an ideal option for bathrooms with poor ventilation. But for those with a cool place to hang these beauties, you're in luck: they come with a locker loop and are durable enough to last for years to come, since they're pre-washed in order to retain their shape — plus, their rounded edges are a modern minimalist's dream. The hand-stitched binding along the hem offers both a clean, polished form and a useful function, keeping the towel from fraying.

Material: 100 percent Egyptian cotton | Dimensions: 30 x 58 inches | Weight: 820 grams per square meter

Best Bath Towel Set

American Soft Linen Turkish Cotton Bath Towel Set

American Soft Linen Set of 4 Cotton Towels

Amazon

Why We Love it: These best-selling towels are excellently priced for a set of four.

What to Consider: At 27 x 54 inches, they run on the smaller side.

Towel shopping is a whole different ball game if you're looking for one or two for yourself versus a set for an entire household. When it comes to striking the right balance of quality and quantity, this fluffy four-piece bath towel set is a no-brainer. With the entire best-selling set priced at the cost of some individual towels, it's an easy way to fill your bathrooms with a reliable roster. Their four-rib design adds a bit of flair and is available in 16 colors. Be sure to wash these once or twice pre-use, as they can generate a good amount of lint on the first few washes.

Material: 100 percent Turkish cotton | Dimensions: 27 x 54 inches | Weight: 600 grams per square meter

Best Ribbed

Classic Turkish Towels Plush Ribbed Cotton Bath Towels

Classic Turkish Towels Ribbed Bath Towels

Overstock

Why We Love it: The unique jacquard ribbed design allows for better airflow while they're drying.

What to Consider: They don't stand up well to bleach.

Ribbed towels are great for avoiding shedding, as there's less frayable terry material. Plus, sans all that extra fluffy cotton, they dry out faster. Also notable, the double-stitched edge on this affordable set-of-two makes sure they'll last. These OEKO-TEX certified towels have a decent heft without feeling weighty; they're also soft without any overwhelming plushness. Available in 10 colors, they are highly sensitive to bleach or chemical skincare products, so take care to avoid those for longevity's sake.

Material: 100 percent Turkish cotton | Dimensions: 27 x 54 inches | Weight: 620 grams per square meter

Related: The Best Electric Toothbrushes for Travel

Most Plush

Brooklinen Super-Plush Bath Towels

4.4
Brooklinen Super-Plush Bath Towels
Courtesy of Brooklinen.

Why We Love it: This pair of towels is ultra thick and heavy enough to give you that snug-as-a-bug-in-a-rug feeling.

What to Consider: Their weight makes them less absorbent and slower to dry.

Brooklinen wasn't messing around when they dubbed these "super-plush." Extravagantly soft to the touch, these towels offer a noticeable heft, weighing in at 820 grams per square meter. They're available in five essential colors, with neutrals like white, cream, and graphite and vibrant limited-edition shades including ocean and goldenrod. For those who enjoy the ultra-downy, cloud-like feeling of wrapping themselves in a thick and fluffy towel, this is it — and it gets plumper with every wash. For those seeking a quick drying option, keep scrolling — the heft of these towels keeps them from drying out quickly, but they don't retain any mildewy scent once they do finally air out. Of note: Brooklinen has some of the best customer service in the game and a flexible return policy, which takes some of the pressure off trying and buying.

Material: 100 percent Turkish cotton | Dimensions: 30 x 58 inches | Weight: 820 grams per square meter

Best Fouta

Parachute Fouta Stripe Towels

4.8
fouta-striped-towels

Courtesy of Parachute

Why We Love it: The hemmed edges are more streamlined than typical fringed fouta towels.

What to Consider: While it's ideal for toweling off on-the-go or for use in warmer weather, the lightweight material isn't ideal for colder months.

Fouta towels (also called Turkish towels, as they have been traditionally used in Turkish bathhouses for centuries) are typically ultra-thin and tasseled. The hemmed edges on these gray-and-white striped ones from Parachute stand up better to multiple washes than fringe, which easily unravels. These are super lightweight yet cozier than most, as there's a soft terry cloth on the underside of the flat weave that absorbs more than most fouta towels. Their streamlined look is perfect for use at home, the beach, or just about anywhere else you can think to take them — they roll up into next-to-nothing, making them your perfect travel companion.

Material: 100 percent Turkish cotton | Dimensions: 30 x 56 inches | Weight: 450 grams per square meter

Best Pattern

Hill House Home Sankaty Stripe Bath Towel

Hill House Home Sankaty Stripe Bath Towel

Hill House Home

Why We Love it: The striped design is youthful yet sophisticated.

What to Consider: The towels run on the slightly larger side.

Fans of the Nap Dress will recognize Hill House Home as the ultimate cool-girl towel line. Whether you've got a beach house on Nantucket or just would like your bathroom to look as trendy as you do, these plush, mid-weight towels are the way to go. Available in three subtle, summery hues (Cotton Candy, Oxford, and Celadon), the simple stripes are playful without feeling childish and are all monogrammable. While there's limited information available on their absorbency, these are an easy way to add some charm to your shower routine.

Material: 100 percent Turkish cotton | Dimensions: 30 x 60 inches | Weight: 650 grams per square meter

Tips for Buying Bath Towels

Look for high-quality materials

To find a towel that's right for you, it's a good idea to start with the weight. Measured in GSM (grams per square meter), bath towels typically range from 300-900 GSM, with the thinnest and fastest-drying on the lower end of the spectrum and the plushest (and typically least absorbent) on the higher end.

"High thread counts are always a plus," says Greg Strong, director of housekeeping at The Ritz-Carlton, Bachelor Gulch. The higher the thread count, the thicker and more absorbent the towel.

When it comes to the type of cotton, it's best to seek out 100-percent cotton, whether Turkish or Egyptian. While they're both long-staple fibers, Egyptian tends to be more absorbent while Turkish dries faster. Of note is the length of the cotton: long staple cotton is typically softest. The longer the fiber length, the fewer exposed ends there are, which means silkier towels and less fraying over time.

Buy a variety of sizes

Beyond your daily shower towel, it's ideal to have a full set, which typically includes bath towels, hand towels, and washcloths — anywhere from one to four of each.

For those who prefer a larger towel, consider bath sheets instead (or in addition). They run bigger than bath towels, measuring between 35 x 60 inches to 40 x 70 inches. Be sure to check the size of the towels you're ordering — particularly online — to confirm if they are bath towels or bath sheets first. Due to their size, bath sheets tend to take longer to dry.

Frequently Asked Questions

How should I store my bath towels?

Find a temperate area in your home to store your towels — whether that's a linen closet or in bins in the bathroom. Ideally in "a nice warm area of your home," says Strong. Avoid excessively cold or hot temperatures, he adds, to best protect the longevity of your towels.

When it comes to displaying them, the options are practically endless: think shower racks, wooden ladders and galvanized tubs, where you can roll up or fold your towels for easy access that's also aesthetically appealing.

How should I wash my bath towels?

In order to maximize the lifespan of your towels, the two most important aspects are to wash them in low-temperature water and to avoid bleach. According to Strong, washing them on "high spin and [with] fabric softener" are two primary ways to ensure your towels stay soft and fluffy over time. "Limit the amount of bleach," he adds. "Only use it when needed."

If your towels are lightweight, feel free to skip the dryer and allow them to air dry. For thicker towels, they typically need a run through the dryer to achieve their fluffiest potential and to properly dry out.

Why Trust Travel + Leisure

T+L writers are shopping, travel gear, and product experts who use personal experience and customer recommendations to choose the best items for shoppers. For this article, Sophie Dodd researched dozens of bath towels, interviewed experts at five-star hotels and used her expertise as a travel writer to narrow down a list of the most luxurious towels for every style and budget.

Up Next: The Best Lightweight Bathrobes for Summer

Love a great deal? Sign up for our T+L Recommends newsletter and we'll send you our favorite travel products each week.

Updated by
Rebecca Carhart
Rebecca Carhart

Rebecca Carhart is a senior e-commerce writer and strategist on Dotdash Meredith’s news and deals travel team. Her reviews of products across the fashion, beauty, home, and travel spaces have appeared on TravelandLeisure.com, InStyle.com, People.com, and more.

Was this page helpful?
Related Articles