These colorful sneakers are here to brighten up your wardrobe.

By Madeline Diamond
November 05, 2019
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Courtesy of Allbirds

Allbirds is well known for its ultra-comfortable wool sneakers. And while many of the brand's styles are neutral and go with everything, a new sneaker launch is here to brighten up your winter wardrobe.

The Wool Runner for men and women is now available for a limited time in Wisteria, a bright purple color with a cream sole.

Courtesy of Allbirds

To buy: (women) allbirds.com, $95; (men) allbirds.com, $95

The idea for the colorful shoe came from an Instagram photo from Allbirds back in 2018. The brand frequently posts photos related to future color launches with the hashtag #allbirdscolorinspo. After this photo of a wisteria tree in full bloom was posted, the brand's Instagram followers flocked to the comments and DMs to request a shoe in that same striking purple color.

"Inspired by your comments, DMs, and a picture of a random purple tree we posted that got an insane amount of likes, we decided to give the people (aka you) what you want: a bright purple shoe," Allbirds said in an Instagram caption announcing the launch of the shoe on Nov. 1.

The colorful sneaker is available from Allbirds for a limited time, but the possibilities for future colors are endless, especially if you're keeping an eye on the brand's Instagram page.