Louis Vuitton Has a New Immersive Exhibit in Honor of the Brand's 160-year History
In 1885, just one year after Louis Vuitton founded his fashion house, he received a simple request from a customer: Make me a bed I can take anywhere.
The designer immediately got to work crafting a luggage trunk that a world traveler could take on all of his journeys to faraway lands. When opened, the trunk revealed a pop-up cot, which resembles a modern-day beach lounger. This way, the traveler could get a good night’s rest under the stars no matter where he landed. That was one of the many brilliant baggage inventions to come from the design star.
Now, that ingenious 134-year-old design is on display alongside hundreds of other works at Louis Vuitton X, an immersive celebration of the fashion house’s 160-year history.
Travel+Leisure got a glimpse of the 10-room exhibit located in Beverly Hills. Inside the space, which encompasses two full floors on Rodeo Drive, guests are transported into both the mind of Louis Vuitton and into the creativity of the brand’s collaborators throughout the decades.
In the first room, guests are greeted with two larger than life portraits of the designer from his youth. Next, visitors seamlessly flow into a room filled with pieces from the brand’s archives, including the aforementioned beach chair of every frequent flyer’s dreams. That piece is surrounded by other travel gems, including the original designs for the Stokowski Secretary Desk. In the room, guests are also treated to the first showing ever of Vuitton’s personal sketches for his very first perfume bottles.
In the next rooms, guests can get up close with some of the brand’s most iconic collaborations including Cindy Sherman, Frank Gehry, Jeff Koons, Yayoi Kusama, Supreme, Marc Jacobs, and more. And, Louis Vuitton is even using the space to launch a few new collaborations with Urs Fischer, Sam Falls, Alex Israel, Nicholas Hlobo, Tschabalala Self, and Jonas Wood. Each designer used the Louis Vuitton Capucines bag as a starting point then gave it their own creative interpretation. And it’s all on display for fans to adore before they buy them from the shop upstairs.
At the event, guests will even find a few custom QR codes on the walls so they can add Louis Vuitton filters to their Instagram stories.
Indeed, the event is a marriage of the old with the new in one giant celebration of Vuitton. And now it’s your turn to experience it too. Head over to the "Louis Vuitton X" event open June 28 to September 15, 2019, on Rodeo Drive.